Here are last week’s top “don’t miss” social media marketing articles selected by the adQuadrant team.
- Value-Based Lookalike Audiences – AdEspresso: Facebook recently launched a new type of audience called value-based lookalike audiences. The goal of this new audience is to help you reach people who mirror your current high-value customers. Learn how to implement and maximize value-based lookalike audiences into your Facebook ad strategy.
- Publishers Going All In On Instagram Video – Digiday: Many publishers are efficiently leveraging video on the platform to boost engagement, revenue, expand reach and drive traffic to stories. Learn more about Instagram’s latest monetization opportunity.
- Deeper Insight Into Facebook Clicks – Digital Trends: Facebook is launching a few new Facebook Pages metrics that will help businesses understand the importance of “optimizing for a better mobile web experience.” These new updates will also show businesses if their advertising campaigns are reaching new customers.
- Drive More Facebook Clicks With These Headlines – AdEspresso: Headlines on ads that include testimonials, numbered value props, shortcut lists, classic how-tos, negativity, questions, and cliffhangers are proven to be effective. Set your ads apart from the rest of the competition by utilizing these headline strategies.