Here are last week’s top “don’t miss” social media marketing articles selected by the adQuadrant team!
Use Instagram To Track Customers and Viewers – via Entrepreneur: Instagram has doubled its user base in just two years to 800 million – 500 million whom are daily users. Instagram users are 84 times more engaged than Twitter, 54 times more than Pinterest, and 10 times more than Facebook; so marketing on the photo-sharing platform should seem like a no-brainer, right? Use this article to learn how to track traffic, how to track sales, and how to interpret the analytics that you receive to ensure that Instagram is an effective part of your marketing tunnel.
Facebook Ad Retargeting Strategies -via AdEspresso: Retargeting campaigns often cost less while converting more – making them the complete package for advertisers. Although attracting new users in cold audiences is essential, you must be connecting with the audience you already have to reduce churn rates. Retargeting allows you to reach out to users who you already have a relationship with, and try to get them to purchase or just re-engage with your brand. Check out and test these four retargeting strategies aimed to connect with users in different stages of the funnel.
How Much Do Influencers Cost? – via Buffer: Do you know how much an influencer marketing campaign costs, or how much you should be paying an influencer? There’s really no clear-cut answer to this question, but there are some guidelines used by marketers, agencies, and influencers themselves. The social media platform, following, engagement, product, direct partnership or agency, and campaign are what really affect the cost of influencer marketing. Dive in and understand how and why these factors determine the cost of every influencer.