The Facebook Roundup: Volume 18

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Welcome, again, to our roundup that takes a look at the good, the bad, and the downright sloppy in terms of Facebook advertising (on mobile and/or in the feed).

As per usual…

Those that land in our “good” selection are ones which really bring forth best practices, creativity, and effectiveness. The “bad” are ones that had a possibility and potential to be good but weren’t exactly making the cut. For the “worst”, and we mean no hard feelings to those at the bottom of the list, it’s that special feeling you get when your stomach doesn’t settle (like a sudden lump in the back of your throat from being uncomfortable).

So let’s begin with Volume 18.

The Good

Simplicity is put to good work for this sponsored post by Publix.

Publix

What makes it good?

The ad does what it needs to do with very little words. The picture isn’t anything amazing but it’s enough to put you into that feeling of value and care from the brand. It interests you to read into the details and backs up what it offers without wasting your time.

The (Not Really) Bad

It was so close but rounding the middle is Sellbrite.

Sellbrite

What makes this bad (but not really?)

In any other situation this would have been an amazing ad piece because if you are the targeted audience it really speaks to you (the value is immediate). However, because of a few shortfalls on how it’s laid out and some odd decisions on the copy it doesn’t quite hit the mark. Maybe next time.

The Wordy

Coming in at the bottom is Import Empire.

Import Empire

What has this feeling lackluster?

This is certainly interesting information that the ad is trying to push and truthfully there’s enough interest to check it out but since it’s so wordy, trying to cover so many topics, and just has this stereotypical “success” image it becomes very passable.

Conclusion

What did we learn this week?

A. If you can say your point in fewer words then do it.

B. Don’t let your images get too busy just to add some brand association.

C. Keep your copy short and topic in focus (that’s why you’d split test so you’re not trying to pitch the entire store in one go).

Seen any good, bad, or down-right ugly ads this week? Have thoughts about these ones? Share your experiences with FB ads and sponsored posts with a comment below.

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