The Facebook Roundup: Volume 16

Facebook Advertising

 

Welcome, again, to our roundup that takes a look at the good, the bad, and the downright awful in terms of Facebook advertising.

As per usual…

Those that land in our “good” selection are ones which really bring forth best practices, creativity, and effectiveness. The “bad” are ones that had a possibility at potential but weren’t exactly making the cut. For the “worst”, and we mean no hard feelings to those at the bottom of the list, is that special feeling you get when your stomach doesn’t settle (that sudden lump in the back of your throat).

So let’s begin with Volume 16.

The Good

This new service is super cool which is why CuriosityStream is making the top of the list.

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What makes it good:

Overall, if you were a scientific-type or just someone that loves documentaries this seems like a great service to have. If they make sure to target the right individuals, play around with A/B testing, and listen to feedback – this is a service that could certainly take off in no time at all.

The Kinda-Bad

Coming in at the middle of the list is a neat service by Yodle.

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What it does okay:

If I were an IT professional just getting their start (or wanted to expand without disrupting my time) than this service nails it on the head. The only issue is that it presents more questions than answers which makes it easy to pass over if you saw competitor ads that went a little deeper in-depth.

The Too-Good-to-be-True

Bottoming out on the list is a product to increase intelligence and productivity by the offerings of OptiMind.

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What makes this ughhh-ly:

This product may very well be something that changes everything but people have been pounded over the head with this stuff for years and years – we’re tired of it – we’re skeptical – we’re very vocal to call out B.S. The ad doesn’t do a great job at convincing you but then nor does the basic idea that there is a wonder drug in the first place.

Conclusion

What did we learn this week?

A. Know your audience and target them around specific interests they’ve shown on Facebook (this one seems to have popped up due to a recent like of ‘documentaries’)

B. Find a pain point in a lead and put it out there for them to feel it but make sure to follow up with a logical solution they can get behind

C. Social channels probably aren’t the best locations to share pseudo-science type products where people can rip into your company (especially if you’re terrible at PR); perhaps stick to the smaller communities that are already on-board with this stuff

Seen any good, bad, or down-right ugly ads this week? Have thoughts about these ones? Share your experiences with FB ads and sponsored posts with a comment below.

 

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