Here are last week’s top “don’t miss” social media marketing articles selected by the adQuadrant team!
Small Business Content Marketing Strategies – via Entrepreneur: Content marketing makes your brand credible; and in a day when the modern consumer does not want to be blatantly sold to, it is more important than ever. Individuals want to organically learn about a brand and product, and determine if it fits their needs, at their own pace. Although big brands often have a whole team of marketers working on their content, it is absolutely possible for a small business to benefit from a content marketing strategy. Learn more about how content marketing leads to increased sales, cost savings, and loyal customers here!
Facebook Analytics; Simplified – via AdEspresso: Do you know how your Facebook ads are actually performing? If you are looking to make them more successful, being able to analyze performance should be your first step. Sure, you might be able to see inbound traffic and the occasional Facebook comment, but you must be able to know what works in order to get the most out of your ads. Additionally, it’s helpful to know which specific analytics will allow you to and assist you with tracking your success. Check out this article to begin tracking how your campaigns are actually doing, and learn more about their performance!
From Your Feed To Your Story – via Buffer: Instagram has recently released a new way for users to share feed posts to their stories! This could potentially be huge for brands, as many already use stories as a way to drive attention to their latest posts. Now, brands can directly link their latest posts, rather than taking a screenshot and manually adding it to their stories. Use this guide for step-by-step instructions on how to add to your story, and discover more ways that your brand will benefit from this update.