Customer Acquisition for

The World's Top eCommerce Brands

Acquire and activate your highest LTV users to scale revenues and profits

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Direct response advertising is in adQuadrant's DNA. With a team built of analysts, creatives, engineers, and marketers, we understand the ambiguous pieces that drive positive returns for digital marketing campaigns. Evolving from a performance and brand marketing background, our team gets the importance of combining brand guidelines and audience segmentation when it's needed. We know what it takes to move the needle, no matter what your eCommerce brand's objective.

We are recognized and certified by:

Our clients like Untuckit, Fashionova, PrettyLittleThing, and Los Angeles Chargers chose adQuadrant because of our strong passion for performance driven campaigns on scaling profits through digital channels.

We Work with the Best

Thoughtful, Powerful, Scalable

Grow your business with adQuadrant + Shopify Plus

You need an online store that doesn’t wilt under the strain of your growing business. You need a cloud-based, e-commerce sales platform that provides seamless scalability, reliability, and flexibility. You need adQuadrant's Shopify Plus-certified team on your side! Never lose another sale with an exquisitely optimized, secure platform that integrates flawlessly with your online marketing. Shopify Plus, a trendsetter for social media selling, provides all that and more, including customized workflows and dedicated system support. With innovators such as Facebook, Instagram, and Buzzfeed already on board, you’ll feel right at home — and right where you belong — with adQuadrant + Shopify Plus.

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Knowledge, Insight, Booming Sales

adQuadrant + Snapchat: A perfect match

Snapchat’s popular, powerful platform will reach new audiences for your business, increasing your e-commerce sales with a sophisticated suite of strategies and tools designed to do one thing: Grow your business. Let adQuadrant help guide you. Why? Our campaigns were Top 10 Snapchat Ad Success Stories back in 2018, for one thing. As a certified Snapchat partner, adQuadrant has the knowledge and insight to lift your sales profile to the stratosphere and beyond. Snapchat users are exclusive and, therefore, extremely valuable for businesses just like yours. And with adQuadrant on your side, you’ll partner with fellow thought-leaders who helped develop the Snapchat platform into what it is today.

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Creativity, Data, Insight

adQuadrant + Klaviyo: Bring the world to your door

Almost 5,000 businesses migrated to Klaviyo in the last 12 months. Almost half of them saw an increase in revenue within six months. So here’s your insider tip: Partner with adQuadrant X Klaviyo! We all know how powerful email is in reaching customers, and with billions of users and more coming online every day, it’s a medium that’s going to be around for quite some time. How can we help you harness the buying power of that vast and varied potential-client pool? By simplifying access to Klaviyo’s huge cache of customer data and intel, helping drive sales to your business.

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Our team is focused on advanced digital-marketing strategies to acquire your next incremental customer.

Since most agencies are brand agencies trying to adapt to the direct response world, they typically do not have the full funnel mindset. They are focused on the advertising execution and a bit on the creative but typically ignore other key components of the campaign like the funnel stages or email drip campaigns.

Most agencies ignore key stages of the
customer acquisition sales funnel.

With our unique approach and focus on full funnel campaign variables, including mobile optimized sales funnel pages and aggressive drip email campaigns, we will make sure there is not a variable in the campaign that we have not tested thoroughly. The smallest campaign related variable is not too small for the adQuadrant team to dive into and optimize.

Targeting your audience cohorts on Social, Search, or Display with the right ad to drive down customer acquisition costs requires a myriad of disciplines. From creative development to conversion rate optimization and deep data analysis, you need a full, well-rounded team to execute all nuances of any ad campaign, across all channels.

Understand Lifetime Value of Customers (LTV)

Capture events when they happen at the time of click and time of conversion so we can re-engage these customers in future campaigns

Focus on LTV not Customer Acquisition Costs (CAC)

Your most valuable users typically have the highest CAC. You need to achieve the balance between reducing CAC while simultaneously finding the highest LTV cohorts.

World Class Campaigns Designed to Hit Your Target KPIs at Scale

Always refresh your ad creative every 1-2 weeks for best performance. When everyone in your target audience cohort has already seen your ad many times, it becomes more expensive to achieve desirable results.

Execute thumb stopping creative with multiple ad types

The number of digital media ad types continues to grow and so does their effectiveness. Rich attention grabbing media designed for mobile combined with testing all the pertinent ad types are keys to campaign success

In-House Video Creative

Social advertisers are seeing users acquired from video ads have returned higher lifetime value (LTV) and better engagement compared to image ads. This is because videos provide a much richer and engaging experience that allows advertisers to demonstrate the best features of their product.

Snapchat Video Creatives

Facebook Video Creatives

YouTube Video Creatives

World Class Campaigns Designed to Hit Your Target KPIs at Scale

Most eCommerce companies don't know how to scale their customer acquisition campaigns. Agencies and businesses alike have experienced the challenges of rising CPMs and fluctuating media costs. Our team has figured out the crucial combination of ad spend, channel diversification, and optimization techniques to generate a positive Return on Ad Spend, day in and day out. Speak with one of our experts and find out how we have created success for hundreds of eCommerce companies.

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The adQuadrant Service Offering Includes 8 Key Disciplines in Order to Make Your Campaign a Massive Company Changing Success.

Media Planning

The team at adQuadrant truly understands the importance of developing media plans which clearly outline the path to scaling profitably.

Our campaigns are ultimately crafted to meet the needs of our clients – no cookie cutter approaches – every client receives a fully-customized media plan based on their unique goals, challenges, and ideal customer profile.

Advertising is both an art and science. This is clearly the case with eCommerce advertising where the creative (art) impacts the ad click-thru rates (science). Our media plans will highlight how we will leverage both art and science to hit your target KPI's.

Strategy

We are in a world that revolves around digital media involving cross-channel/device interactions that occur daily.

Not only are people using multiple devices, they're constantly switching between them throughout the day. adQuadrant sees this as a constant in the social advertising world. More devices and constant switching between those devices.

A full funnel strategy mindset means our strategy must be consistent across the entire campaign. The ad creative must align with the landing page creative. The ad creative must engage, speak to, and convert the users we are targeting. When a prospect submits a lead form we must make sure we have systems in-place to convert that hot lead asap. Therefore our strategy must be all-encompassing to account for all these campaign components. These campaign components/variables must also be evaluated in the context of scaling spend. The strategies that worked at $10K/mo are significantly less effective at $100K/mo therefore our strategic planning must take the effects of scaling spend into account.

Creative Development

adQuadrant knows how to create esteemed, award-winning and striking eCommerce campaigns that generate real business results.

We know creative better than most. From short form to vertical Snapchat-style video formats, our production team covers all digital campaign creative. Our in-house production studio knows how to level up on creatives all while matching your brand standards. adQuadrant understands that our client’s audiences need to see constantly refreshed creative content while maintaining the campaigns precise and conversion-focused elements. Ultimately, world class creative is key to driving exponential results for any business that wants to leverage digital marketing, regardless of industry or ad platform.

Copywriting

Despite the heavy emphasis placed on images and video, copywriting remains a key element to a successful media strategy.

Effective copy better engages users, and helps to qualify the traffic, which pays dividends in downstream metrics, such as conversion rates covering eComm and lead generation. Our creative doesn't neglect this often-overlooked aspect of advertising on social media.

Media Buying

adQuadrant enhances your investment and advances productivity through perpetual refinement of campaigns, using our proven processes and tools to track ROI.

Nuanced targeting and measurement are crucial when it comes to using ads across digital channels. As far as analytics, we cover all the bases. From trend recognition to sentiment audits, we use cutting edge technology to understand what works, the tones of each market, and learnings on each social channel.

Analytics

Leveraging native tools and our own proprietary technology allows adQuadrant to have world class analytics capabilities.

Through our use of predictive optimization, we acquire high-value/high LTV customers and drive ROI for our clients.

adQuadrant studies and acts on real-time/lifetime achievements with dashboards, visualizations, and over one hundred reporting attributes. The business intelligence we utilize allows us to increase efficiency and save valuable time with an extensive compound for everything from ad creation to positioning. Data consolidation and clarity build up convoluted tools and unify first-party data to utilize cross-channel visions through desktop pixels and mobile software devkits.

What this means of our clients is that we know our numbers. And if we don't hit your target KPI we have failed. In a direct response world it is all about your cost-per-action and all other metrics and analytics are focused around driving down CPA's.

Optimization

At adQuadrant, we are always keeping the future goals of our clients in mind.

We use data from past performance and predictable forecasting to determine exactly what we need to spend to reach future goals as well as modify campaigns mid-flight.

We begin this process with a creative audit to ensure we can optimize campaigns in the best possible placements. In the world of digital marketing, consistent optimization and creative refresh is essential to maintaining the highest possible performance.

Reporting

There are clients that come to adQuadrant with a very explicit need, such as execution of a single ad set.

On the other hand, many of our clients need a more all-inclusive relationship that utilizes our hands on, broad based background to govern numerous campaigns and act as exclusive support to customer acquisition teams that operate internally through our clients. We recognize that transparency and ready availability of data on our partners' KPIs is paramount to success. To this end, we offer sophisticated reporting capabilities which allow us to pull from a multitude of sources.

Proprietary Reporting Tech

Every client we work with has full, real-time access to their spend, CPA's, and other relevant metrics via our proprietary solution, LiveQ. This makes reporting and analytics seamless for the client and their stakeholders.

Our tech is fully customizable and accesses partner data across multiple channels via API to provide a proper, summary dashboard and drill-downs on campaign performance.

Analyst Reports

Along with the technology associated with reporting our analysts develop a myriad of media plans and quarterly reports for you in order to constantly keep you up-to-date on your campaign KPIs.

Some common questions about our services.

What makes adQuadrant different from other agencies?

adQuadrant is a crew of omni-channel marketers who know the power of full funnel digital advertising. We write the narrative by understanding the importance of building a campaign to drive awareness, while simultaneously understanding the customer’s journey. Our unique combination of skill sets, experience, and technology distinguishes adQuadrant from the other “well known” digital advertising agencies.

What kind of relationships does adQuadrant have with their service partners?

We’re incredibly proud of our relationships with our partners. We work closely with Facebook, Google, Klaviyo, Snapchat, ShopMessage, Shopify, Octane AI, and many other leaders within their categories. We are Facebook Preferred Marketing Partners, Klaviyo Gold Members, Google Premier Partners, Shopify Plus, and Snapchat Partners. Our collaborative relationship with these partners helps your business reach its full potential by driving effective results through our ability to access industry and empirical insights which are unparalleled.

How does campaign reporting work?

Every client we work with has full, real-time access to their spend, CPA’s, and other relevant metrics via our proprietary solution, LiveQ. This makes reporting and analytics seamless.

Please click here to view an example report and screenshot. Our tech is fully customizable and accesses all partner data via REST and Facebook API’s to provide a proper, summary dashboard and drill-downs on campaign performance.

Along with the technology associated with reporting our analysts develop a myriad of media plans and quarterly reports for you in order to constantly keep you up-to-date on your campaign KPIs.

What is adQuadrant’s vision for the future of digital marketing?

While the human race became utterly addicted to social media platforms and their mobile phones, most businesses are still struggling to acquire new customers.

The new platforms are being adopted so quickly that most businesses are always over indexed towards non-optimal channels. At adQuadrant, we act as a true extension of your marketing team - bringing strategy, expertise, and execution to the areas you need it most.

Not only are people using multiple devices, they’re constantly switching between them throughout the day. adQuadrant sees this as another constant in the social advertising world. More devices and constant switching between those devices.

Your marketing budget allocations are over-indexed to traditional media.

The failure by outside advertising agencies or in-house teams stems from insufficient specialization and resources. A jack-of-all trades team or agency will fail in this hyper competitive fragmented market. To capitalize on the Facebook opportunity (and future social advertising platforms) as a new customer acquisition channel you need a dedicated team with a proprietary skill set and methodology.

A jack-of-all trades team or agency will fail in this hyper competitive fragmented market.

As new platforms are adopted by consumers like Snapchat or Virtual/Augmented Reality and those platforms roll out advertising solutions the agencies who will win in the space will be those that specialize on 1 platform.

How do you foresee your firm growing and adapting to emerging technologies and trends?

adQuadrant has seen 100% growth yearly for the last 4 years. adQuadrant is unique in that our expertise spans across all existing and emerging media platforms, far beyond just Facebook and Google. This lens gives our clients immediate access to insights and outcomes which would otherwise require years of time or considerable spend to achieve. Our team is full of entrepreneurs who understand the dynamics of the online marketing world. As consumer behavior shifts, we are prepared to understand, anticipate, and capitalize on these shifts for our clients. This level of spend is also directly correlated with our ability to learn. The more campaigns we run, the more ad spend we push through our system the more experience we gain.

adQuadrant is unique in that we are laser focused on Facebook & Instagram currently. But the leadership team is full of entrepreneurs who understand the dynamics of the online marketing world. As consumer behavior shifts we must understand, anticipate, and capitalize on these shifts for our clients. An example of this is Snapchat. adQuadrant is already in talks with Snapchat HQ to be a beta partner on their pending advertising product.

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What methodology goes into the creation and segmentation of audiences and do you incorporate 3rd party data?

Finding the most profitable customer segment is of utmost importance. There are 4 core ways to build audiences. We will leverage all 4 to make sure we are targeting the proper customer with the proper advertisement.

  • Core Audiences

Core Audiences enables advertisers to reach precise audiences based on four main targeting types: location, demographic, interests and behaviors. This data is pulled from the information shared in Facebook user profiles and the behaviors they exhibit on the platform.

Targeting Examples:

  1. Target users that have mentioned a specific phrase in a Facebook status update

  2. Target users who have liked a specific Facebook Page

  • Custom Audiences

A Custom Audience lets advertisers find their existing audiences among people who are on Facebook.

Targeting Examples:

  1. Leveraging Facebook's Universal Pixel retarget users who have engaged with other campaigns and other non-Facebook focused funnels

  2. Target users who added to their cart but did not convert with specific discounted offers

  • Lookalike Audiences

A lookalike audience is a group of people who are similar to an existing audience based on several kinds of 'seed' users, allowing you to target more people who look like your established customers. When you use Custom Audiences, you can choose to create a lookalike audience that targets people who are similar to your Custom Audiences list.

  1. Lookalike audiences are key to scaling your campaign. As we find and acquire more high value cohorts we can continue to develop lookalikes around those cohorts in order to find more and more high LTV users

  • Partner Categories

Partner categories is a targeting option that uses data from trusted third-party data partners. That data allows you to target people based on certain attributes, like their income or whether or not they're a homeowner. You may also be able to target people based on things they do off of Facebook, like purchasing a new home.

Earlier this year, Facebook announced that its Audience Network product which allows for Facebook native ads to be placed on a wide variety of mobile apps was dramatically expanding to access mobile Web inventory. Outside of the obvious reach benefits, Facebook has thus far done a great job with the performance of these outside inventory sources. adQuadrant may leverage the Audience Network in your campaign to further target your highest LTV user cohorts.

In terms of targeting here is an example of the type of feedback and learnings we would constantly be providing to you 1) Shift from Interest targeting to Lookalikes audiences 2) Increase sophistication with the building of Lookalikes ie. Build seed audiences off of website activity such as purchases and add to carts.

How does your pricing work?

adQuadrant works on a cost plus model, which means we charge a nominal monthly retainer along with a percentage of total monthly ad spend. We understand that not all ad budgets are created equal, and our pricing can be customized depending on the stage of your eCommerce business.

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