Acquiring Mobile App Installs for Gaming Customer
adQuadrant worked with an online gaming partner who sought to acquire mobile app installs for their brand new app. They needed a strong strategy and creative campaign that would allow them to attract more users who would install their apps, and an agency that would provide analytics and insights behind their marketing initiatives. The client’s target CPI was $5.00 for the Australian and New Zealand market. After advising our partner that native advertising and Facebook were the best channels to achieve their goals in these target markets, adQuadrant was able to drive down the effective CPA well below their goal. Learn how our partner achieved massive success with a strong Facebook advertising strategy that drove their eCPA cost down.