Here are last week’s top “don’t miss” social media marketing articles selected by the adQuadrant team.
- Latest Way To Purchase In-Stream Video Ads On Facebook And Audience Network – Facebook Business: Facebook introduces Watch, which is a new way for people to discover and connect with more video content. The platform allows more opportunities for advertisers to reach people watching long-form video through in-stream ads. Advertisers will have more control over the delivery of their video ads to in-stream placements in videos on Facebook and Audience Network. Learn how a recent campaign generated an 11-point lift in ad-recall and 83% view thru rate.
- Facebook Cracking Down On Video Clickbait Posts – Engadget: Facebook wants to improve your News Feed with “authentic communication.” It has implemented AI to detect fake ads and clickbait stories that have static images as video along with images with false playback buttons. Learn more on how Facebook plans to counter fake ads and fake news.
- Step-By-Step Guide To Creating Snapchat Ads – Social Media Examiner: Ready to create Snap ads for your business? Explore Snapchat’s Ad Manager and take a look at the advanced demographic targeting options that Snap offers. This step-by-step guide will help you create Snapchat ads from start to finish.