Call tracking allows businesses to reach their target audience on a pay-per-call basis (a form of performance based advertising). In the simplest of terms it allows you to understand where leads are coming from when you receive a phone call to your business (SEJ has a good write up on it here).
John Rampton, of SEJ, took some time during Pubcon 2014 to chat with experts Chris Cox and John Busby about what’s working with the technology and how to put it to good use:
The Interview with Chris Cox
The Interview with John Busby
Do you think you’ll be using call tracking in 2015 and beyond?