Here are last week’s top “don’t miss” social media marketing articles selected by the adQuadrant team.
- Steps To Improve Mobile Site Load Time – Facebook Media: Websites not optimized for mobile and with long webpage load times will start losing visitors as more people spend more time on their phones and tablets. Facebook’s latest update to News Feed will show users more stories that quickly load on mobile. Review these suggested steps to improve your website load time and enhance your user mobile experience.
- Snapchat Increasing Its Third-Party Data – AdWeek: Snapchat is increasing its third-party measurement options in an effort to encourage big brands to buy more ads on the platform. These third-party partnerships and location-based advertising help advertisers track Snapchat ads, while honing in on audience data and campaign performance.
- Quick And Easy Guide To Install Facebook Pixels – Social Media Examiner: A Facebook pixel code helps track all traffic to your website. Understanding how to use Facebook pixel will help engage with current customers and find new leads. This step-by-step guide will help you install and use the Facebook pixel code to track results to your website.
- Snapchat Copying From Facebook’s Playbook – TechCrunch: Snapchat finally returns the favor by copying Facebook Ads Power Editor. Snap’s Advanced Mode tools are available for advertisers to automate multiple ad campaigns, save targeting audiences and more. Learn more about how Snapchat will leverage these tools in order to monetize its audience.