Here are last week’s top “don’t miss” social media marketing articles selected by the adQuadrant team!
Post Distribution For Marketers – via AdEspresso: Why hasn’t your best content gone viral yet? Great content is only the first step in content marketing; and without proper distribution and promotion, your work may go unnoticed. When you are first getting your content to your audience, you cannot rely on SEO alone. Check this out for everything you need to know about channels, results, and tools – and get the views and interactions you deserve!
Promote Your YouTube Videos On Instagram – via Entrepreneur: Instagram is designed to showcase photos and video clips, which is perfect for promoting videos, and (although primarily accessed through mobile) can be accessed via app or web browser. Using Instagram’s Business Tools, showcasing your video thumbnail image or preview, and including your video URL address, are just a few of the many benefits of promoting your video on the platform. Instagram focuses on sharing photos and videos, so it’s perfect for promoting your YouTube content – check out this article and start utilizing Insta’s features today.
Adjusting To The Facebook Algorithm – via HubSpot: Have you noticed a drop in interactions on your organic Business Facebook posts over the last few years? The observed decline in reach began back in 2014, when Facebook recognized the huge increase in content within the platform. More recently, in January of 2018, an even greater dip in organic reach took place, and your business content took a backseat to content by friends and family. If these changes have impacted your organic reach, use this article to dive into how the news feed algorithm really works, and get those impressions back!