Here are last week’s top “don’t miss” social media marketing articles selected by the adQuadrant team!
Advanced Tips For Facebook And Instagram Video Ads – via AdEspresso: Recently, formats like in-stream video ads, Instagram Stories, and Facebook Live have taken over. Instagram video ads are just as popular as Facebook video ads, and Facebook made all videos default to sound on. Because of these many changes, the world of video ads has become more competitive than ever. Use these tips to make sure your video ads remain extraordinary.
“Type Mode” Adds Text-Only Pages To Your Insta Stories – via The Verge: Instagram’s new “type mode” lets users add pages to their stories that just involve text. Facebook has slowly brought features to Instagram that originated with the flagship platform, such as the style of “bold white text on a brightly colored background”, read receipts, and more. Instagram is quickly adopting many Facebook features – check them all out in this article.
How Has Mobile Changed The Path To Purchase? – via Facebook Business: Mobile has become an important part of the way individuals shop for new products and services. After studying the ways in which people use their mobile devices and social platforms on them, Facebook discovered five key insights about the role mobile plays in interactions with products, services and brands. See them here!
Create A Facebook Ad That Sells – via Entrepreneur: A brand’s organic Facebook reach is an unimpressive 2 percent on average. Luckily, Facebook ad’s reach is greater than ever, and when it comes to social media, it proves to be the most popular advertising channel. Increase sales amongst your target audience by using these step-by-step, key elements of every successful Facebook ad!