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Learn from our team of Facebook direct response advertising experts and growth hackers.

Rookie Mistakes You’re Bound to Make in Marketing

Campaign Management

  It’s rather easy to become complacent with sales and marketing techniques especially if they have been effective (or ingrained) for the business for many years. The old guard at the business will often become adamant about continuing these techniques whereas new individuals coming to the workplace are generally inclined to offer and suggest something…

These 3 Steps Create Punchier Ad Headlines

Display Advertising

  Hey! You’re one of the few people that read this headline and actually clicked through to the post! Now the question becomes whether you are going to read the rest of it. Catch them on the headline, ease them into the click, and half the battle is over (or so how we’d like for…

How to Quell Disgruntled Users (and Turn Them into Customers)

Social Media

  We’re human so we’re bound to make mistakes. Unfortunately these mistakes, when in the context of business, can do quite a lot of harm to the brand image especially considering that people are more likely to take to social media to complain than to praise an experience. Business mistakes you’re likely to run into…

How to Optimize Your Conversions through Timing

Campaign Management

  Timing is just one of many factors that leads to success in your marketing efforts. The timing includes having resources ready on your end as well as knowing peak Web-usage of your prospects, which will allow you deliver the content at an optimal moment, which leads to greater engagement. There are many barriers already…

The Facebook Roundup: Volume 13

Facebook Advertising

  Welcome, again, to our weekly roundup that takes a look at the good, the bad, and the downright awful in terms of Facebook advertising. As per usual… Those that land in our “good” selection are ones which really bring forth best practices, creativity, and effectiveness. The “bad” are ones that had a possibility at…

The Most Searched Social Apps

Social Media

  With hundreds of thousands of apps spread across the Android, iOS, Windows, Blackberry, and alternative marketplaces you can only imagine the stiff competition there is for those companies trying to make their social app the one to use. Some of the social apps you already know will be a regular in the searches (Facebook,…

The Best Facebook Ad Conversion Hacks

Facebook Advertising

  There are over 1.19 billion active users of Facebook (874 million mobile users and 728 million daily users). If this number or the fact you can reach those people anywhere at any time doesn’t blow your mind in terms of advertising and marketing your business, you’re an odd one. The opportunities to be had…

Push Messages: 7 Tips for Engaging Your Audience


  Over 50% percent of users enable push messaging on their mobile devices according to research conducted by Localytics. Android devices have this feature on by default whereas it was only until recent with the release of iOS 8 that Apple users saw a transition from reminders to an interactive experience. Other interesting bits of…

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