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Learn from our team of Facebook direct response advertising experts and growth hackers.

Five Content Curation Tools for the Busy Marketer

Social Media

  Take this into consideration: 70% of Americans are on social networking sites 70% of those check their Facebook daily 49% check Instagram daily 36% check Twitter daily … and the rest of the numbers for other sites are as high as you can imagine [1]. There’s no “secret formula” to how often you should…

The Death of Flash and the Future of Advertising

Online Marketing News

  Adobe Flash is on its way out. Flash has its share of security flaws and slow speeds (to say the least) and newer technologies (like HTML5) has quickly been taking the over the Web as its replacement. Browsers like Chrome, Safari, and Firefox will soon no longer support Flash by default; combine this with…

The Facebook Roundup: Volume 15

Facebook Advertising

  Welcome, again, to our roundup that takes a look at the good, the bad, and the downright awful in terms of Facebook advertising. As per usual… Those that land in our “good” selection are ones which really bring forth best practices, creativity, and effectiveness. The “bad” are ones that had a possibility at potential…

App Community Building: The Essentials You Wanted to Know

Social Media

  What happens when you conduct a successful campaign, drive individuals to your app, and only hook them on the basic experience? Before long they begin to tire and because of new offerings in the marketplace it’s commonplace for them to jump ship for a new experience. When you build a community behind your app…

The Psychology of Pain and Its Role in Marketing

Display Advertising

  The psychology of pain is our natural reaction to avoid pain; we don’t touch a hot stove because we know it will burn. This psychology also comes into play with our consumer behaviors. We compare a product and apply this psychology to avoid burning hurt by the purchase referred to as buyer’s remorse. Its…

Facebook Relevance Score and the Action to Improve It

Facebook Advertising

  The constant changes to PPC platforms can be a dizzying array of frustration since you will always need to stay on top of the changes and tweak campaigns to accommodate the shifts. Facebook has added this new challenge with the introduction of their Relevance Score to their ad management system. The Relevance Score, in…

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