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Gambling Games: An Opinion & Examination on their Stickiness


  I have a gambling problem… Not the type that has loan sharks coming after you or an enforcer threating to take off one of your appendages. I’m talking about slots games that have been popping up like crazy on the app stores. To this date I have installed about 15-20 over a given amount…

Gamification: Case Studies that’ll Pique Your Interest

Social Media

  Gamification is about introducing game-like elements to a product in order to give the user a sense of progress, greater interactivity, and sense of community. Duolingo, for example, takes language learning and adds gamification elements where a user gains levels, may select rewards for participation, and share their progress with others which keeps the…

Freelance App Developers: A Quick-to-Hire Guide


  App development has gone through a meteoric rise in popularity due to the seemingly endless amount of demand from businesses and mobile/desktop users. Countless universities now offer a direction in app development, endless tutorials are freely available online, and there is no shortage of premium learning platforms to gain a mastery of the various…

The Facebook Roundup: Volume 16

Facebook Advertising

  Welcome, again, to our roundup that takes a look at the good, the bad, and the downright awful in terms of Facebook advertising. As per usual… Those that land in our “good” selection are ones which really bring forth best practices, creativity, and effectiveness. The “bad” are ones that had a possibility at potential…

10 Key Takeaways from LeadsCon New York 2015

adQuadrant News

What happens when you gather hundreds of the top leaders, innovators, marketers, and lead generators in the industry under one roof? You get a really successful trade show. When that roof is in New York City? Well, there’s no doubt the show will be fun, too. LeadsCon New York took place August 22-24 at the…

Eight Reasons why People are uninstalling your App


  With millions of apps at a users’ disposal it would make sense that a good amount of uninstallation is due in part to users wanting to give an app a try but may not want to fully commit. Usually these types of uninstalls are easy to spot because it often happens not too long…

A World of Facebook Marketing with the Dislike Button

Facebook Advertising

  For years many Facebook users have been clamoring about a need for a ‘Dislike’ button to show their distaste for content and updates shared by other users. Sure, they could easily share their opinion by simply avoiding any sort of participation but being able to express the feeling of disdain, openly on the platform,…

Five Content Curation Tools for the Busy Marketer

Social Media

  Take this into consideration: 70% of Americans are on social networking sites 70% of those check their Facebook daily 49% check Instagram daily 36% check Twitter daily … and the rest of the numbers for other sites are as high as you can imagine [1]. There’s no “secret formula” to how often you should…

The Death of Flash and the Future of Advertising

Online Marketing News

  Adobe Flash is on its way out. Flash has its share of security flaws and slow speeds (to say the least) and newer technologies (like HTML5) has quickly been taking the over the Web as its replacement. Browsers like Chrome, Safari, and Firefox will soon no longer support Flash by default; combine this with…

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