Advanced PPC Tactics: Four You Should be Using

Campaign Management

 

AdWords Quality Score is a metric all advertisers need to keep in mind in order to succeed with Google’s advertising platform. It exists to ensure that users are only served relevant ads but it also plays a huge role in your ad’s position within search. It also plays a role in determining the costs for your campaigns and keyword clicks.

There are many factors in place which aid in building a high AdWords Quality Score. The successful PPC professionals will match the entire conversion funnel (from keyword, to ad copy, to landing page) for the sake of continuity (and to distill trust from their leads).

There are four advanced PPC tactics in this post that you should be using if you plan to see success from Google AdWords:

Are these concepts going over your head? Need not a worry. Get in touch with us at adQuadrant. We have years upon years of experience managing Google AdWords campaigns (take a look at one of our case studies) and can help you identify your targeted leads, develop high ROI ads, and aid you in the management of these campaigns to help you capitalize on this amazing advertising platform.

Source: [SEJ]

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