Manual vs Automatic Bidding – Who Wins?

Retail Media Networks (RMNs) are redefining how brands connect with consumers, offering a strategic edge for businesses ready to scale their reach and impact. These platforms, owned and operated by retailers, allow brands to advertise not only on digital assets like retailer websites and apps but also through in-store placements, creating an integrated approach to consumer engagement. 

TikTok has evolved from an entertainment hub into a powerful, visual-first search engine that is transforming how users discover information. While its search functionality once focused on trend-based queries—like viral sounds, challenges, and influencers—it now serves as a go-to resource for everything from product reviews and tutorials to travel recommendations and shopping inspiration.

Snapchat has become a powerhouse in the world of ecommerce advertising, offering businesses a direct line to younger audiences through creative and immersive ad formats. With over 443 million daily active users—a 9% growth as of October 2024—Snapchat Ads are more relevant than ever for brands seeking to engage Gen Z and Millennials.