Utilizing Facebook Live Ads

February 14, 2020

Here are last week’s top “don’t miss” social media marketing articles selected by the adQuadrant team!

What Are Facebook Live Ads? – via AdEspresso: As you know, Facebook video ads are practical and incredible tools that should be fully utilized. Users will typically stop to watch a live stream or 30 second video on their feed without any question, but will rarely stop to read an ad or article that takes the same amount of time. Facebook live ads have benefits for both marketers running the ad campaigns and live streamers who allow the ads to be shown during their broadcasts. Use this post to learn how to utilize Facebook live ads as both a marketer and live streamer.

Great Social Media Customer Service Tips – via Econsultancy: Did you know that nearly 70% of consumers have used social media for customer service issues on at least one occasion? That customers spend 20-40% more money with companies that they have positive social engagements with? It is more important than ever for brands to deliver great, proactive customer service on social media. Check out four social media customer service tips that all brands should be using.

Facebook’s Blueprint Guide To Mastering Video Ads – via Facebook Business: Video consumption is rapidly increasing, with one in three US mobile shoppers saying that video is the best medium for discovering new products. This means that your business has an opportunity to connect with consumers in new and engaging ways, but needs a deep understanding of how Facebook video ads work and how to maximize your results. These courses will help you get started, build the most effective video ads, and ultimately reach your goal.

More Articles

How Retail Media Networks Drive Growth for Scaling Brands
Attribution
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E-Commerce Marketing
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Hyper Growth
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Omni-Channel Marketing
December 20, 2024
How Retail Media Networks Drive Growth for Scaling Brands
Retail Media Networks (RMNs) are redefining how brands connect with consumers, offering a strategic edge for businesses ready to scale their reach and impact. These platforms, owned and operated by retailers, allow brands to advertise not only on digital assets like retailer websites and apps but also through in-store placements, creating an integrated approach to consumer engagement. 
How TikTok Search Ads Elevate Your Marketing Strategy
Attribution
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Digital Marketing
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E-Commerce Marketing
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TikTok Advertising
December 19, 2024
How TikTok Search Ads Elevate Your Marketing Strategy
TikTok has evolved from an entertainment hub into a powerful, visual-first search engine that is transforming how users discover information. While its search functionality once focused on trend-based queries—like viral sounds, challenges, and influencers—it now serves as a go-to resource for everything from product reviews and tutorials to travel recommendations and shopping inspiration.
Snapchat Ads Strategies for Ecommerce Brands
Digital Marketing
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E-Commerce Marketing
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Personalization
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Snapchat Marketing
December 18, 2024
Snapchat Ads Strategies for Ecommerce Brands
Snapchat has become a powerhouse in the world of ecommerce advertising, offering businesses a direct line to younger audiences through creative and immersive ad formats. With over 443 million daily active users—a 9% growth as of October 2024—Snapchat Ads are more relevant than ever for brands seeking to engage Gen Z and Millennials.