Facebook Audience Overlap – What’s the Deal?!

Social commerce is transforming the way consumers shop online, and TikTok Shop has emerged as the dominant force in the space. With 68.1% of total social commerce GMV flowing through the platform, it has quickly outpaced competitors, proving that a well-optimized TikTok Shop can become a highly profitable revenue channel for brands. However, success on TikTok Shop isn’t just about setting up a storefront—it’s about scaling effectively

Imagine walking into your favorite coffee shop, and before you even order, the barista hands you your usual drink—extra hot, oat milk, no sugar—because they know you. It’s personal, seamless, and makes you feel valued. That’s the level of personalization today’s consumers expect from brands. Gone are the days when basic segmentation—like sending the same generic email to every subscriber—was enough.

The fashion industry is more competitive than ever, with global brands and fast fashion dominating both digital and physical retail spaces. However, the real opportunity in 2025 lies in going smaller, not bigger. Consumers expect personalized, relevant experiences, and brands that fail to deliver risk losing engagement—whether they sell online, in stores, or both. Hyper-local targeting is the key to meeting these expectations.