Facebook Audience Overlap – What’s the Deal?!

Instagram’s latest update to Partnership Ads introduces a Testimonials feature, giving brands a new way to leverage creator endorsements for increased engagement and conversions.  This feature allows short, text-based testimonials from creators to appear as pinned, sponsored comments on Partnership Ads in Feed and Reels, seamlessly integrating influencer validation into paid promotions.

When it comes to ecommerce, product pages are where the magic happens—or where the sale is lost. For most online stores, product pages are the final stop before a customer makes a purchase. Unfortunately, many brands treat these pages as static catalog entries rather than powerful tools to convert browsers into buyers. The result? Missed revenue opportunities and lower-than-expected Average Order Value (AOV).

As mobile commerce continues to expand, traditional ad channels are becoming more expensive and less efficient, forcing ecommerce brands to rethink their customer acquisition strategies. The brands that scale successfully are those leveraging AI-powered ad tech to optimize performance, reduce wasted spend, and maximize return on ad spend.