Drive Demand And Grow Your Business With Loyal Fans

Here are last week’s top “don’t miss” social media marketing articles selected by the adQuadrant team.

Master FB Marketing And Drive Demand – via HubSpot: A business Facebook page creates a public presence similar to a personal profile, so your fans feel connected, while you collect detailed audience insights that drive demand. Facebook has 1.18 billion daily active users, which equates to 5x the population of the United States and 15% of the world population… and it’s still growing. Is your business taking full advantage of Facebook? Learn how to advertise, track, and master Facebook marketing with this guide.

Facebook Ad Offers That Will Attract More Business – via Entrepreneur: There are six proven Facebook Ad offers that have worked across the board in multiple industries. Using one or more of them will grow your business, without the need for guesswork. Coupons, sweepstakes, and blogs require the least commitment of the list, while creating a video that leads to your product sales page requires the most commitment – but all are incredibly effective! Check out this list of Facebook strategies and begin growing your business today.

Facebook Puts A Halt On Racial Targeting – via Mashable: Previously, Facebook allowed advertisers to target and exclude users based on race. This capability has been removed following investigations that uncovered how easy discrimination became with the unenforced feature. Algorithms have been used to detect and disable ethnic affinity marketing, which creates subgroups of users based on what cultural group Facebook thinks they are. Check out this article to see what safeguards are protecting against the abuse.