Advertising Principles That Connect Businesses And People

Here are last week’s top “don’t miss” social media marketing articles selected by the adQuadrant team.

Facebook’s Advertising Principles – via Facebook Newsroom: Facebook’s advertising team works to make meaningful connections between businesses and people. They strive to show useful and relevant ads intended to help businesses increase sales and hire more users. Check out this list of guiding principles that Facebook uses for their ever growing and evolving advertising services.

When To Post On Instagram – via AdEspresso: Did you know that the best times to post on Facebook are not the same as the best times to post on Instagram? Even though Facebook is often considered the gold standard of social media, the platforms are very different and should be approached accordingly. Use this post to identify Instagram’s peak times, understand the algorithm, and increase your engagement.

Retarget To Hot Prospects – via Entreprenuer: A hot audience is made of individuals who began the buying process, but for an unknown reason, did not complete it. Whether they were distracted or became uninterested, you lost a customer, and left tons of easy money on the table. Follow these strategies that are proven to work, and turn more prospects into customers.

Facebook Prototypes “Messenger Broadcast” – via TechCrunch: Facebook is testing “Messenger Broadcast,” a self-serve mass-messaging interface that lets businesses send marketing messages to users. The app, which will require users to initiate threads with businesses, has not been tested with either the public or businesses as of late last month. Learn more about the interface here.