In a landscape where one size doesn’t fit all, how can you create a native presence that engages users and converts customers?
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Paid Social Media Ad Spend
$514,000,000
$514,000,000
Paid Social Media Revenue
$3,100,000,000
$3,100,000,000
It’s possible that you’ve been allocating your paid social media spend to just Facebook and Instagram, and you’re looking to explore additional channels. Or, perhaps you have a brand presence on each platform, but success has been limited and you’re looking to scale.
adQuadrant is a value-driven partner focused on helping e-Commerce brands achieve their dreams.
The Paid Social Media Marketing Agency With An Omni-Channel Mindset
Value-driven growth strategies that unlock maximum profit.
We’re quickly closing in on a decade of experience in the paid social media space and we’ve learned a few things along the way. Our experts have gained the insights and expertise that matter most to your e-Commerce brand. From bespoke, platform specific creative and attribution to audience identification and targeting. We also have an inside line to each platform’s best representatives, which keeps us updated on everything happening (like iOS tracking updates and average competitor benchmarks, for example) inside the platforms.
Here's how our approach is different.
1. Bespoke Creative Designed to Convert
We’ve created a proprietary Value Proposition Canvas, which we utilize to gather the psychographic insights required to speak to your customers in a manner that invokes full-funnel actions. We’ve been able to test what works (and what doesn’t!) on each paid social media platform and we utilize that experience to create native, platform and placement-specific creative that enhances your user’s experience. Now you’re set up for success from day one.
Perhaps you’ve tried running Reddit Auction Ads, Facebook DPAs & Snap Stories or maybe you’ve entertained trying TikTok ads. On the other hand, maybe you’re unclear on the difference between any of them. We’ve tried it all and this is how we build a strong account base - one that’s prepared to scale quickly.
2. Audience Targeting in an Increasingly Private Digital World
Using our proprietary Value Proposition Canvas, we identify the most valuable users to your e-Commerce brand. We use our canvas in combination with 1st party and vetted 3rd-party data to target the users most likely to achieve your goals. This ensures that your targeting isn’t limited, which can make it far more expensive for your ads to deliver. This is how we set you up for success, ensuring that you have a strong base of customers to build and scale from, moving forward.
Recent privacy updates have made reaching the right people at the right time and place more difficult than ever. Our approach addresses the privacy issues you face today and the ones you’ll face tomorrow.
3. Omni-Channel Campaign Optimization
If you’ve ever wondered if TikTok or Reddit might be right for your e-Commerce brand, the answer is, maybe. As paid social media experts, it’s our job to follow your audience anywhere they’re consuming content. While it’s vital to understand which sandboxes will resonate with your brand, it’s perhaps even more vital to understand which sandboxes to steer clear of. With our experience and platform partnerships, we can amplify your brand messaging to the appropriate channels and with platform-specific creative that converts.
The differences between the major paid social media platforms are nuanced, but incredibly important to your brand’s success on each platform. Simply put, you need a strategy for each platform. We get it and we can help you get it, too.
Let’s get started with a comprehensive Paid Social Media audit of your accounts to find out if we’re the right agency for you.
Our checklist allows us to diagnose the most common issues holding you back and to identify your biggest and best opportunities.
